eBooks are one of the best ways you can establish your authority and expertise in any niche and a great source of passive income for you. Encouragingly, it does not cost you much unlike the hardcopy. However, to sell your knowledge and expertise and make your ebook a hit, you’ll need the right marketing strategies in your arsenal.
Read on for Effective eBook Marketing Strategies you’ll want to try in 2021
Start with a quality ebook:
If you want to succeed with eBooks, you’ll need to ensure it has great value for your readers. Not only will this help you build stronger relationships with your audience, but it also will make the ebook marketing process so much simpler. Not all ebooks are created equal.
Start by planning out the type of ebook you want to write, including the topic and the specific lessons and insights you want to impart to readers. Think of a way to present ideas in your unique way: explore your experiences and expertise, and make sure people have great takeaways after reading your book.
It would also help if your ebook looks good. Make you get a professional to help you work on the layout of and formatting of your eBook. It could cost more to employ the services of a professional than when you consider an amateur, but it is worth the cost.
Set up your conversion funnel:
After you’ve written the final draft and a good-looking ebook, you’ll want to find a solution that’ll let you host, deliver, and sell your ebook.
You could achieve by connecting several different platforms and marketplaces to either launch a platform or explore established ones Like MyeBookHub Marketplace, Amazon, WordPress, WooCommerce, and an email marketing software provider. Aside from that, you’d also probably need to set up Facebook or Google Ads to start driving people to your sales page.
As you can imagine, setting these up is quite complicated and time-consuming. A better way is to build marketexplore digital marketplaces which take care of all the needed activities, thereby speeding up the promotion and sales of your ebooks.
All you need to do is to choose a marketplace that best suit the your ebooks and which your prospective buyers would have easy access to, register as a Vendor or Publisher, subscribe to their Plans (if the one you’ve chosen has), upload your file, decide whether or not you want to use paid ads, customize the sales pages, and set up an email sequence.
The platform guides you step by step through the entire process and you don’t need to use any additional solutions to start marketing and selling your ebooks.
And you can build multiple types of funnels where you’re either collecting and nurturing your leads or driving them onto your sales page directly.
Craft a compelling sales page
One way to sell people on the value of your ebook is by telling them about it in a dedicated sales page.
In this sales page, be sure to include the main highlights from your ebook. What are the biggest takeaways your readers will pick up? What makes your ebook different from others? How will people benefit from your story and lessons in a major way?
After all, people form their opinion about your site and product in a fraction of a second. So if your ebook sales page doesn’t look clean and professional, visitors will likely turn away and never come back.
And don’t forget about a strong and clear call to action. Make the decision easy for your visitors, and convince them that buying your book is the right thing to do.
While it’s not necessarily about sales pages, this article shows some great examples of ebook landing pages and provides great tips on how you should design yours.
Tell everyone through social media:
Social media can be a fantastic tool to make sure people know when your ebook is live.
Here are some ways you can do it:
*Schedule a series of posts informing your followers about the upcoming launch of your ebook
*Schedule individual posts (or Twitter storms) that discuss a particular topic covered in your book
*Host a Twitter chat and discuss a specific segment of your book
*Ask your followers for recommendations and ideas on how they’d solve a challenge you cover in your ebook
*Use ads to grab the attention of people who might not have about you
*Update your cover and background photos on your social media profiles
As a best practice, be sure to include visual mockups of your book. This adds a layer of tangibility for your audience, so they can imagine receiving something when they purchase.
Encourage others to share your ebook to their networks as well, and stay active to answer any questions that may come up about your ebook.